Insight Of Healthcare Consumers

Hi All, While doing a small research on consumers of healthcare, i have found a very interesting report created by McKinsey. Would like to share it with all of you. McKinsey’s 2017 Consumer Health Insights (CHI) Survey yielded several findings with important implications for health insurers, providers, and other industry stakeholders. Four important themes emerged - Affordability. The... Continue Reading →

Changing Consumer Behaviour

As we all know that the consumer has evolved a lot. They have become smarter. Consumer is not only the end user, they are also an influencer for further sales. Earlier consumer use to just do a check with their knows and simply do the purchase. Now the purchase decision has two layers, 1st is review from... Continue Reading →

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